Defining the woman behind TAFA. An interview with Rachel Biel.

Defining the woman behind TAFA. An interview with Rachel Biel.

I’ve been looking forward to sharing this interview with Rachel Biel. She is the founder of TAFA [ ], a fiber artist, a

 business woman and a innovator. Rachel is interesting, informed and candid. Rachel Biel has a lot to say, that

you’re going to be interested in hearing.

#1-What first interested you in fiber art?  How did that lead to a career in that field?

I’ve always enjoyed making things. My parents both kept themselves busy with projects that were utilitarian,

but creative. I learned how to embroider when I was around 12, taking classes with a scary old lady down in Brazil

who was a master embroiderer. Even though I didn’t much like her,  I loved the threads and what could be done

with them. In my 20’s, I started making hats and bags from fabric I found at thrift stores, then became interested

in quilts. I continue to explore stitching in different ways, but would not consider this my career. For twenty

years I worked with handicrafts from the world, selling them through various enterprises in Chicago and then

 online. My primary interest all along has been in the economic  development potential that crafts have in contributing

 to a more sustainable and beautiful way of living. I would like to see artists, villages, and people in general have the

option to choose a handmade and green lifestyle and be able to have their needs met while they do it.  I finally

focused on textiles for practical reasons: easy to ship and store, not breakable, ect. I buy vintage textiles and re-sell

them online, figuring that if they don’t sell, I can always use them in something I make. This path has been a winding,

wonderful process of discovery!

# 2- Your resume shows a long history in the field of fiber art. Are there any

highlights which stand out in your mind? 

I am fascinated by the use of found materials, of the conversation between traditional and contemporary, of  building

bridges between cultures and people. Textiles are such a tactile and personal expression of who we are and I am

constantly inspired by what I see. I also believe in the healing  component that comes  from doing anything with

your hands, whether it is gardening, sewing, turning wood, spinning clay on a wheel. We have removed ourselves

 from the creative process and become sick as a society. Art can heal us.

# 3- Do you recall any decision or choice you made or choice you made which changed the  

of your life or career?

Yes, the decision to become self-employed  when I was 28 removed the security net under my feet. I have

been without health insurance since  [ I’m 50 now ] and often financially stressed. This is something so

many of us struggle with and  it  has definitely affected my life. In the beginning, I thought it was

my choice. About eight years ago, I tried to get back into  the regular work force and found that there are

 only entry-level  jobs available to me. I was forced to look at my skills and find a way to carve

out my own niche. I was able to do that, but it’s a daunting task.

# 4- Do you have any advice for a person who wants to pursue a career as a fiber artist? 

You have to be passionate about anything in the arts in order to make a living at it.  Competition is fierce.

It takes quite a bit of discipline to produce work, document it, market it and then sell it.  I enjoyed the

process of making  more than selling what I create, so have other skills to support my lifestyle: launching

TAFA, providing technical assistance, and re-selling the vintage textiles.  Last year I focused on learning

how to use WordPress and have since been helping other artists update or launch their websites. So,

for a beginner, my suggestion would be to develop a second set of skills that can help earn some money

 and be ready to have a long wait to succeed as an artist. There are two reasons that I see this: it takes

time to build a body of work, to experiment, to find the muse, and it takes time to develop the skills that

will define the work. Other advice : don’t copy what’s already out there. Find your own voice. There are

millions making the same things or similar things and it is only by being “original ” that you will stand out.

We are all “stealing” from the past, nothing is new under the sun,  and yet we live in a fascinating time

when the old is reinterpreted into something unique.

# 5- In pursuing a career as a fiber artist, you have needed to develop into a strong 

business woman. Do you have any advice for women who  find themselves in similar

 circumstances and goals?

Learn some basic business skills. Take a workshop, research online…There are tons of resources out there.

Make a 5-year business plan, You don’t have to stick to it, but it will help you to get an idea of where

you are headed and what you need to do to get there. Learn to use some social media platforms. My favorite

is Facebook. Not the personal pages, but the business ones where you can really build a network of people

who are interested in what you are doing.

#6- -What five words would you use to describe yourself?

Visionary, persistent, calm, flexible, overwhelmed

# 7- What do you feel is your greatest strength and greatest flaw?

Greatest strength: ability to take risks.

Greatest flaw: too stuck in my comfort zone.

# 8- You may be most recognized  as the founder and dynamic force behind

TAFA. What was the  inspiration that led you to found TAFA?

Tafa is the result of years of trying to figure out how to access markets for my stuff, working with small

importers who had the same needs and seeing artists struggle to get their work seen. When social media

started to take off, I kept bumping into the same people, all trying to do this as well. One example is Susan

Sorrell from Creative Chick Studios [ ].

Everywhere I went, there she was, ahead of me. She seemed so savvy and knowledgeable. I  figured if

we all banded together and drove people to the same place, it would be easier to be found. My mantra

has been “Together we can do great things.”

# 9-What did you hope to accomplish in creating TAFA?  Do you 

feel that is has been successful in accomplishing it?

The # 1 goal is “Markets for Members” and that hasn’t really happened yet. I have to say that I am a bit

disappointed that more members don’t blow TAFA’s horn,   but it takes a while to build an organization

and as they start seeing  the results, I am confident that they will jump in and be more vocal about

what we have. There is a core group that is active and vocal about what we have successfully

accomplished, is sharing tips, insights and supporting each other.The collective knowledge is amazing

and it’s a consistent source of learning and inspiration for me.

#10-TAFA is  culturally diverse representing over 30 different countries . Was it your

intention to provide an avenue for economically challenged artisans to sell their work,

improving their economic situation? If so can you tell us anything how  TAFA  became


We’re actually up to 44 countries now and I have made it a priority from the beginning to have an

international focus. One of my goals has been  to build a bridge between the ethnic textiles and the contemporary

ones. We all face technological challenges and it’s even more difficult for those who don’t have an infrastructure

in place to sell their products effectively. For example , PayPal is not active in most African countries and many

postal systems are unreliable and a mess. So, many places need intermediaries who can speak up for them or

help them access those tools. The world economy has changed dramatically in the last ten years and the United

States is no longer a stable economy that can support the arts like it used to.  As other emerging economies

begin to have more disposable income, they also begin to show an interest in the handmade lifestyle.  So, for

me. it’s not  only about giving the Guatemalan weaver a shared platform with the weaver in Santa Fe, but it’s

also about giving the New York quilter  a possible audience in Russia or Japan. We’re not there yet, but it’s

something to think about and watch.

#11-You have seen this organization grow in a relatively short time to

 include many members,  including  nationally recognized fiber artists.

Does this growth level meet your expectations?

I feel very proud of what has been done so far, but I long for the day when it will truly become an organization.

Several members help out with routine tasks which helps a lot, but we really need  to reach the point where

we have an actual staff with salaries and jobs.

# 12-What do you foresee in the future for TAFA ? Any

long term goals?

My long term goal for TAFA  is to get it to onto a stable financial footing, shape it’s organizational

structure, and then spin it off to the members. It will be an S-corporation and members will be able to buy

shares and own it. I intend to see it reach a point where we can truly provide services, technical, financial

assistance, and fulfill our mission of helping our members to sell their products. I believe that  this will take

another five years to get there, but you never know! It could happen a lot faster! In my mind, I see a huge

website with thousands of members, and then a core group that helps define the programming and needs

of the larger membership. We don’t know where the world will be in 10 years. When you think about it, ten

years ago we didn’t have Facebook, Twitter, YouTube or so many things we take for granted. So, we need to

be flexible, be alert and and respond appropriately. I envision local hubs becoming active where members

can support each other on a local level, having international conferences with business workshops, having

traveling  exhibits or a couple of brick and mortar retail store,or having our own online shopping venue

and so on. It will  be exciting to see how it grows, morphs, and becomes it’s own reality!


Published by Barbara Harms Fiber Art

About Myself & My Approach Art has always played a role in my life, in one form or another. by my teens I had narrowed my focus to painting. I decided I was going to become a serious painter. I joined the Las Vegas Artist's Guild at 15, the youngest member at that time. I was completely out of place, I tried to go unnoticed, a mute fly on the wall, with a big smile pasted on my face. I've continued to paint most of my life. After a move to Oregon years later, I was introduced to quilting and fell in love. I was introduced to quilting & fell in love. In time I missed the creative freedom painting made possible. Then I discovered mixed media fiber art, I was home. MY APPROACH TO ART It's the creative process that holds the greatest attraction for me. Starting with a tiny seed of an idea; vague and blurred around the edges, I follow where that leads. There are often many changes and adjustments along the way. The result can often be surprizing. My approach is an instinctual one. Generally, I do little pre-planning. I make creative decisions, choices, directions as they present themselves. This approach can lead to quite a few changes in the direction. I love that element of surprize! Sometimes I have one that I especially like, I can't wait to show someone. At that moment l feel like a six year old, running home from school, a drawing in hand, excited to show Mom. At those times. I'm smiling like the Cheshire cat. I’ve had some of my work published in several magazines. which is exciting. But the most gratifying thing is having clients be really happy with their purchased art quilt. Word press Etsy shop-sales Contact: inquiry Personal Links

7 thoughts on “Defining the woman behind TAFA. An interview with Rachel Biel.

  1. Wonderful interview! I highly recommend TAFA, as well as the other services Rachel provides, and feel honored to be a part of this group. As a small business owner, it feels wonderful to be in community with my like-minded friends from around the world! TAFA is both a business resource and a source of personal empowerment.


    1. Thanks Rayela for the request to link back to my site. A special thanks for your candor, genuineness and insightful answers. Doing a great interview depends very much on the consideration and response to each question. Your’s were real, genuine, honest and insightful. No fluff there,”Oh I just love fiber art, it’s so fun”. I truly enjoyed reading what you had to say myself.That’s a good indication of an interview which will be interesting to readers.


  2. Barbara, thanks so much for the opportunity to share my story and journey with TAFA! It’s been a wonderful ride so far and you and the other members make it so worthwhile! I appreciate the effort that you took with this and for asking questions that helped frame what I have to share. We’ll keep moving forward! 🙂


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Barbara Harms Fiber Art

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