Defining the woman behind TAFA. An interview with Rachel Biel.
I’ve been looking forward to sharing this interview with Rachel Biel. She is the founder of TAFA [www.tafalist.com ], a fiber artist, a
business woman and a innovator. Rachel is interesting, informed and candid. Rachel Biel has a lot to say, that
you’re going to be interested in hearing.
#1-What first interested you in fiber art? How did that lead to a career in that field?
I’ve always enjoyed making things. My parents both kept themselves busy with projects that were utilitarian,
but creative. I learned how to embroider when I was around 12, taking classes with a scary old lady down in Brazil
who was a master embroiderer. Even though I didn’t much like her, I loved the threads and what could be done
with them. In my 20’s, I started making hats and bags from fabric I found at thrift stores, then became interested
in quilts. I continue to explore stitching in different ways, but would not consider this my career. For twenty
years I worked with handicrafts from the world, selling them through various enterprises in Chicago and then
online. My primary interest all along has been in the economic development potential that crafts have in contributing
to a more sustainable and beautiful way of living. I would like to see artists, villages, and people in general have the
option to choose a handmade and green lifestyle and be able to have their needs met while they do it. I finally
focused on textiles for practical reasons: easy to ship and store, not breakable, ect. I buy vintage textiles and re-sell
them online, figuring that if they don’t sell, I can always use them in something I make. This path has been a winding,
wonderful process of discovery!
# 2- Your resume shows a long history in the field of fiber art. Are there any
highlights which stand out in your mind?
I am fascinated by the use of found materials, of the conversation between traditional and contemporary, of building
bridges between cultures and people. Textiles are such a tactile and personal expression of who we are and I am
constantly inspired by what I see. I also believe in the healing component that comes from doing anything with
your hands, whether it is gardening, sewing, turning wood, spinning clay on a wheel. We have removed ourselves
from the creative process and become sick as a society. Art can heal us.
# 3- Do you recall any decision or choice you made or choice you made which changed the
of your life or career?
Yes, the decision to become self-employed when I was 28 removed the security net under my feet. I have
been without health insurance since [ I’m 50 now ] and often financially stressed. This is something so
many of us struggle with and it has definitely affected my life. In the beginning, I thought it was
my choice. About eight years ago, I tried to get back into the regular work force and found that there are
only entry-level jobs available to me. I was forced to look at my skills and find a way to carve
out my own niche. I was able to do that, but it’s a daunting task.
# 4- Do you have any advice for a person who wants to pursue a career as a fiber artist?
You have to be passionate about anything in the arts in order to make a living at it. Competition is fierce.
It takes quite a bit of discipline to produce work, document it, market it and then sell it. I enjoyed the
process of making more than selling what I create, so have other skills to support my lifestyle: launching
TAFA, providing technical assistance, and re-selling the vintage textiles. Last year I focused on learning
how to use WordPress and have since been helping other artists update or launch their websites. So,
for a beginner, my suggestion would be to develop a second set of skills that can help earn some money
and be ready to have a long wait to succeed as an artist. There are two reasons that I see this: it takes
time to build a body of work, to experiment, to find the muse, and it takes time to develop the skills that
will define the work. Other advice : don’t copy what’s already out there. Find your own voice. There are
millions making the same things or similar things and it is only by being “original ” that you will stand out.
We are all “stealing” from the past, nothing is new under the sun, and yet we live in a fascinating time
when the old is reinterpreted into something unique.
# 5- In pursuing a career as a fiber artist, you have needed to develop into a strong
business woman. Do you have any advice for women who find themselves in similar
circumstances and goals?
Learn some basic business skills. Take a workshop, research online…There are tons of resources out there.
Make a 5-year business plan, You don’t have to stick to it, but it will help you to get an idea of where
you are headed and what you need to do to get there. Learn to use some social media platforms. My favorite
is Facebook. Not the personal pages, but the business ones where you can really build a network of people
who are interested in what you are doing.
#6- -What five words would you use to describe yourself?
Visionary, persistent, calm, flexible, overwhelmed
# 7- What do you feel is your greatest strength and greatest flaw?
Greatest strength: ability to take risks.
Greatest flaw: too stuck in my comfort zone.
# 8- You may be most recognized as the founder and dynamic force behind
TAFA. What was the inspiration that led you to found TAFA?
Tafa is the result of years of trying to figure out how to access markets for my stuff, working with small
importers who had the same needs and seeing artists struggle to get their work seen. When social media
started to take off, I kept bumping into the same people, all trying to do this as well. One example is Susan
Sorrell from Creative Chick Studios [ http://www.tafalist.com/members/creative-chick-studios ].
Everywhere I went, there she was, ahead of me. She seemed so savvy and knowledgeable. I figured if
we all banded together and drove people to the same place, it would be easier to be found. My mantra
has been “Together we can do great things.”
# 9-What did you hope to accomplish in creating TAFA? Do you
feel that is has been successful in accomplishing it?
The # 1 goal is “Markets for Members” and that hasn’t really happened yet. I have to say that I am a bit
disappointed that more members don’t blow TAFA’s horn, but it takes a while to build an organization
and as they start seeing the results, I am confident that they will jump in and be more vocal about
what we have. There is a core group that is active and vocal about what we have successfully
accomplished, is sharing tips, insights and supporting each other.The collective knowledge is amazing
and it’s a consistent source of learning and inspiration for me.
#10-TAFA is culturally diverse representing over 30 different countries . Was it your
intention to provide an avenue for economically challenged artisans to sell their work,
improving their economic situation? If so can you tell us anything how TAFA became
We’re actually up to 44 countries now and I have made it a priority from the beginning to have an
international focus. One of my goals has been to build a bridge between the ethnic textiles and the contemporary
ones. We all face technological challenges and it’s even more difficult for those who don’t have an infrastructure
in place to sell their products effectively. For example , PayPal is not active in most African countries and many
postal systems are unreliable and a mess. So, many places need intermediaries who can speak up for them or
help them access those tools. The world economy has changed dramatically in the last ten years and the United
States is no longer a stable economy that can support the arts like it used to. As other emerging economies
begin to have more disposable income, they also begin to show an interest in the handmade lifestyle. So, for
me. it’s not only about giving the Guatemalan weaver a shared platform with the weaver in Santa Fe, but it’s
also about giving the New York quilter a possible audience in Russia or Japan. We’re not there yet, but it’s
something to think about and watch.
#11-You have seen this organization grow in a relatively short time to
include many members, including nationally recognized fiber artists.
Does this growth level meet your expectations?
I feel very proud of what has been done so far, but I long for the day when it will truly become an organization.
Several members help out with routine tasks which helps a lot, but we really need to reach the point where
we have an actual staff with salaries and jobs.
# 12-What do you foresee in the future for TAFA ? Any
long term goals?
My long term goal for TAFA is to get it to onto a stable financial footing, shape it’s organizational
structure, and then spin it off to the members. It will be an S-corporation and members will be able to buy
shares and own it. I intend to see it reach a point where we can truly provide services, technical, financial
assistance, and fulfill our mission of helping our members to sell their products. I believe that this will take
another five years to get there, but you never know! It could happen a lot faster! In my mind, I see a huge
website with thousands of members, and then a core group that helps define the programming and needs
of the larger membership. We don’t know where the world will be in 10 years. When you think about it, ten
years ago we didn’t have Facebook, Twitter, YouTube or so many things we take for granted. So, we need to
be flexible, be alert and and respond appropriately. I envision local hubs becoming active where members
can support each other on a local level, having international conferences with business workshops, having
traveling exhibits or a couple of brick and mortar retail store,or having our own online shopping venue
and so on. It will be exciting to see how it grows, morphs, and becomes it’s own reality!